Citation Cleanup Service: Fixing Listings That Are Already Wrong
If your business already has citations out there — an old address, a disconnected number, a duplicate left behind by a previous agency — cleanup corrects what exists instead of adding more listings on top of it.
What Is Citation Cleanup?
Citation cleanup is the process of correcting business listings that already exist but contain wrong, outdated, or duplicate information — as distinct from citation building, which creates new listings where none exist yet.
Cleanup is the right next step when a citation audit has already told you what’s wrong, or when you already know your business has moved, rebranded, or been listed inconsistently by a previous provider. If you’re not sure what’s actually out there, a free citation audit is a better starting point — it tells us exactly what needs fixing before we quote cleanup work.
Not sure if cleanup is what you need? See the full comparison →
What We Fix
Outdated address or phone number
An old location or disconnected number left live on a directory after a move confuses customers and search engines alike.
Duplicate listings
Two or more listings for the same business on one directory — often from a previous agency or an automated tool — split your visibility instead of building it.
Inconsistent business name
Abbreviations, missing suffixes, or an old business name still showing on some directories after a rebrand.
Wrong category
A business category that no longer matches what you actually do, which can hurt relevance rather than help it.
Listings claimed by a previous owner or agency
Access to a listing held by someone who no longer works with your business, blocking you from correcting it yourself.
Formatting inconsistencies
The same address written differently across directories — Street vs. St., Suite vs. Ste. — which search engines can read as separate locations.
How It Works
Starting-point confirmation
If you’ve already run a citation audit with us, we work from those findings. If not, we confirm what’s known to be wrong before starting.
Correct data confirmation
We confirm your current, accurate NAP data directly with you as the standard every fix is checked against.
Per-directory correction
Each listing is corrected, or a removal or merge request is submitted directly on that directory, following its own process.
Verification
After a fix goes through, we check the listing again to confirm it now matches your correct data.
Reporting
You receive a record of what was fixed, where, and confirmation it’s now accurate.
Building, Audit, or Cleanup — Which Do You Need?
Citation Building
You’re new or under-listed. There’s little or nothing to fix — you’re creating a presence where none exists yet.
Citation Audit
You’re not sure what’s already out there, right or wrong. Start here if your business has any history at all.
Citation Cleanup
You know something is wrong — an old address, a disconnected number, a duplicate listing — and need it corrected.
How Cleanup Is Priced
Cleanup is priced by how many listings need fixing — starting from $69, confirmed after your free citation audit. Not a flat rate applied regardless of scope.
FAQ
How is cleanup priced if I don’t know how many listings are wrong?
That’s what the free citation audit is for — it identifies what needs fixing first, so cleanup is quoted against a known scope, not a guess.
Can you remove a duplicate listing entirely?
Where a directory allows it, yes — we submit a merge or removal request. Some directories require the original listing owner to request removal directly; we’ll tell you if that applies to your situation.
What if a directory won’t let us access or correct a listing?
We’ll tell you plainly what’s blocking the fix and what the realistic options are, rather than promising a correction we can’t guarantee on that specific directory.
How long does cleanup take?
It depends on how many listings need fixing and how quickly each directory processes changes, which is outside any vendor’s control. We’ll give you a realistic estimate once we know your scope.
Know Something’s Wrong With Your Listings?
Start with a free citation audit — it tells you exactly what needs cleanup before you pay for anything.